Hill & Knowlton: Report of Activities through July 31, 1954


August 17, 1954
Hill & Knowlton
Bates #: TINY0001804
URL: http://www.tobaccoinstitute.com/getallimg.asp?DOCID=TINY0001804

SOURCE: Covington Files
DATE LOADED: 19990331

August 17, 1954

V. Hartnett
Carl Thompson
Report through July 31

The attached report contains material that, as you will see, should be considered highly confidential and receive the:: minimum of circulation; however, you may want some of the other principals of the Tobacco Industry Research Committee to see or have a copy. Should you desire to make copies available to a few, it is suggested that you append a note to the front of the report to this effect:

"The attached report is highly confidential. It is requested that you retain It only for your personal consideration and for that of your immediate associates; also that no additional copies be made and that this copy not be placed in files.

When I assumed the chairmanship of the Tobacco Industry Research Committee, 1 asked for a detailed report from public relations counsel in order that I could be fully informed on the public relations and information program to date.

As I read it, it occurred to me there would be merit in bringing report to your attention so that you could gain a closer acquaintanceship with this extensive program. I am sure that you will agree with my opinion this is a highly confidential report.



Report of Activities through July 31, 1954

July 31, 1954
Hill & Knowlton
Bates #s: TINY0001805/1827
URL: http://www.tobaccoinstitute.com/getallimg.asp?DOCID=TINY0001805/1827

DOCUMENT ID: TINY0001805/1827
SOURCE: Covington Files
DATE LOADED: 19990331


TO: T. V. Hartnett, Chairman
Tobacco Industry Research Committee
FROM: Hill and Knowlton, Inc.
SUBJECT: Report of Activities through July 31, 1954


The functions of public relations counsel have been threefold: (1) 0ver-all policy guidance and programming; (2) administration of Committee affairs; and ( 3) public and press relations and contacts. Since these functions frequently overlap, there can be no clear-cut delineation of activities into these three categories. In the first section of this report, "Summary and Background," the historical approach is taken. In the second section, "Other Public Relations Activities," a topical presentation is used.


In mid-December, 1953, executives of leading tobacco companies decided some kind of joint action was imperative in the face of widely publicized attacks alleging a link between cigarette smoking and lung cancer. Representatives of Hill and Knowlton, Inc., were invited to meet with these executives for consultation on ways and means of dealing with the problem.

At this first meeting, it was agreed that the wisest course of action would be for the industry to find out, through objective research, what truth there was, if any, in the charges being made against it. Mr. Hill stated it would be a serious public relations mistake for the industry to make any move that could cause it to be accused of disregard of people's health and under no circumstances could the industry afford to engage in direct controversy with its detractors. With the acceptance of these principles, Hill and Knowlton, Inc. was asked to recommend a program to implement them.



After two weeks of intensive study of the problem, public relations counsel developed a step-by-step program which was discussed at a meeting with a small group of public relations representatives of a number of tobacco companies. Valuable suggestions were made at this meeting, and the program was put into final shape and submitted to the principals at another meeting the last week of December.

Taking into consideration court ruling inhibiting the industry from ordinary trade association activities, the program recommended:

1. Formation of an Industry group to be known as the Tobacco Industry Research Committee, dedicated to sponsoring and financing research into all phases of tobacco use and health.

2. Establishment of a Scientific Advisory Board, to be composed of distinguished research scientists and educators, and a Scientific Director, to guide the research objectives

3. Undertaking of continuous editorial research into relevant scientific, statistical and medical material, past and current, for an effective information program.

4. Keeping the public informed regarding the Committee's activities. As a first step, a newspaper advertisement outlining the industry's plans was proposed, copy for which was submitted.

The program and the public statement advertisement were approved. The agreed-upon approach was to sponsor genuinely objective research and to bring to public attention the fact that there is now no conclusive proof that cigarette smoking is a cause of lung cancer or other serious problems of human health.

On January 4, the advertisement and news announcement appeared and the Tobacco Industry Research Committee was in being, with Paul M. Hahn as Chairman for the first three months.



Since the Committee had no headquarters and no staff, Hill and Knowlton, Inc. was asked to provide a working staff and temporary office space. As a first organizational step, public relations counsel assigned one of its experienced executives, W. T. Hoyt, to serve as account executive and handle as one of his functions the duties of executive secretary for the Tobacco Industry Research Committee.

Selection of Scientific Advisors

The task of selecting a Scientific Director prior to getting a Scientific Advisory Board proved difficult, and Chairman Hahn decided to reverse the order and select the Board.

Public Relations counsel provided assistance in selecting and inviting a group of seven scientists, all of whom agreed to serve, and the first meeting of the Board was held on April 26.

On a number of occasions, from the start of the Tobacco Industry Research Committee early in the year, when his name was put forward by Mr. Hill, Dr. Clarence Cook Little was proposed to the Committee as excellent possibility for Scientific Director. When Dr. Little accepted a place on the Advisory Board, these recommendations were renewed to O. Parker McComas, who had become Chairman of the Tobacco Industry Research Committee, and various members of the Board. He was unanimously requested by the members to serve as Chairman and to consider becoming Scientific Director. On June 15, Dr. Little's acceptance was formally announced.

Dr. Little as Scientific Director

With a highly-respected and qualified scientist now in a position to speak for the Committee on its research problems, it became possible to meet more of the public Relations problems facing the Committee.



For example, through Dr. Little's full cooperation in press conference arrangements that included photographers, radio, television and scientific writers, it was possible to achieve wide coverage of the purposes and philosophy behind the industry's research efforts.

After the Hammond-Horn report was delivered at San Francisco, Dr. Little was asked to dictate a statement by telephone from Bar Harbor which was put into shape for a press release. After clearance with the Scientific Advisory Board, this was issued to the press and widely used, resulting in tempering some of the hysteria caused by the Hammond-Horn report.

Dr. Little also approved an announcement of the outline of research adopted by the Scientific Advisory Board. Dr. Little's skeleton outline was developed into a full statement for general release to press and radio, with resultant wide and favorable attention.

Reaction of the press to such steps has been generally good, as exemplified in a column by Waldemar Kaempffert of The New York times, dean of the country's scientific writers:

"The case for and against tobacco consumption as a cause of cancer may be settled by the Tobacco Industry's Research Committee of which Dr. C. D. Little, former director of the American Cancer Society, is head. Many will argue that an impartial investigation can hardly be expected from a body of experts paid by the tobacco industry. Dr. Little is an eminent geneticist, a type of scientist who has the courage to face facts and to state them."

Because of his scientific approach, Dr. Little correctly feels that the industry must make no controversial statement on scientific matters unless fully supported by facts and approved by the Scientific Advisory Board.

Mr. Hartnett as Full-Time Chairman

Final step in the formal organization of the Tobacco Industry Research



Committee was the selection of Timothy V. Hartnett, retiring president of Brown and Williamson Tobacco Corporation, as full-time chairman, rather than to continue rotating the chairmanship. He assumed his duties on July 1, with appropriate public announcement.

Throughout the formative period, Chairmans Hahn and McComas provided valuable leadership in developing both the organizational and public relations aspects of the Committee's work. Mr. Hoyt, with staff assistance, handled liaison, agendas, organizational plane, business affairs, reports, and materials for meetings of the Tobacco Industry Research Committee, the Scientific Advisory Board, and the Industry Technical Committee, in addition to developing operating procedures for the research program and carrying on continuing contacts with the Committee and Advisory Board members.

Periodic meetings are held with public relations representatives of the various companies. Worthwhile suggestions have come from members of this group, both at the meetings and in the interim.


The information work of public relations counsel was carried on and developed throughout the formative period of the Committee. It includes several categories of activities which will be described in detail.

I. TIRC as An Information Source

A continuing important function is to build up the TIRC as a reliable and authoritative source of facts relating to the tobacco and health problem. That this is being done is indicated by the growing number of inquiries from writers and editors of various publications, newspapers, press services and broadcasting companies.



As a part of this work, the building and maintaining of a TIRC library of basic informational material is in progress. Present materials include:

1. A cross indexed card file on medical and scientific papers regarding smoking and health that are noted by the N. Y. Academy of Medicine in some 2,500 medical journals published throughout the world. Most pertinent material is obtained in full.

2. Basic books dealing with tobacco, its history, and other relevant technical or general volumes.

3. Special files of all pertinent press clippings.

4. A cross indexed card file on medical opinions regarding the cigarette controversy as noted in press, radio and other popular media is compiled from the clippings.

5. Full texts of speeches, announcements, panel discussions, and similar material which are germane and available.

6. Data relating to other related phases of smoking and health, both here and in foreign countries, obtained from established sources. This includes published material from U.S. Department of Health, Education and Welfare, Bureau of Internal Revenue, Department of Agriculture, Food and Agricultural Organization, the Tobacco Merchants Association and the U. N.

7. Curriculum vitae of Scientific Advisory Board members is maintained on file, as well as some information about their scientific work.

II. General News Releases

Eleven general news stories have been distributed since the formation of the Committee. In each instance, direct personal contact was made with major news outlets in the press, radio and magazine fields, through staff



members in New York and field offices. An indication of the results has been included in the photostatic News summaries that have been sent regularly to Committee members .

The releases were:
1. Announcement of the formation of the Committee, January 4, 1954.

2. Abstract of Dr. Rosenblatt 's paper, March 17, 1954.

3. Announcement of publication of "Scientific Perspective," April14, 1954.

4. Selection of Scientific Advisory Board, April 27, 1954.

5. Research projects invited for consideration by Scientific Advisory Board, May 18, 1954.

6. Appointment of Dr. Little as Scientific Director of the Tobacco Industry Research Committee and Chairman of the Scientific Advisory Board, June 15, 1954.

7. Dr. Little's statement regarding the Hammond-Horn Report, June 22, 1954.

8. Mr. Hartnett appointed Chairman of the Tobacco Industry Research Committee, July 1, 1954.

9. Dr. E. B. Wilson becomes a member of Scientific Advisory Board, July 20, 1954.

10. Dr. Hueper's talk at Sao Paulo distributed with "Highlights," July 26, 1954.

11. Dr. Little announces scope of research program, July 28, 1954.

Each press announcement is prepared and distributed individually, according to the type of story. A case history of some of the steps taken on one release is that of Dr. Hueper's talk at Sao Paulo, Brazil:



1. Advance checking on the Sixth International/Cancer Congress revealed that Dr. Hueper of the National Cancer Institute was scheduled to talk on " Environmental Cancer of the Lung." (Other information, of course, was also obtained and followed up.)

2. The Hill and Knowlton, Inc., Washington office, requested to follow up on this information, obtained from Dr. Hueper an advance copy of his talk and sent it to New York.

3. Study of the paper showed it contained newsworthy material concerning lung cancer and particularly concerning the lack of a proven link between lung cancer and smoking.

4. Further inquiry in Washington brought out that no press distribution of the talk was contemplated either by Dr. Hueper or the National Cancer Institute. In view of this, permission from Dr. Hueper was obtained to distribute copies of his talk to the press, on his strict condition that this be done only after it was certain that he had actually delivered it -- placing it in the public domain.

5. Reproduction of the 17-page paper , of two pages of highlights, and of a covering note to editors from Hill and Knowlton, Inc., and all preparations for distribution were made in advance of the talk.

6. Special liaison with representatives in Sao Paulo was established to give word of Dr. Hueper's delivery as quickly as possible, so as to enable distribution of the talk while it was still newsworthy. However due to postponement in Dr. Hueper's presentation, this notification did not arrive until after 2 o'clock Monday afternoon -- quite late to begin press distribution.

7. Personal delivery of the Hueper release was made to important news papers and services as well as distribution to science writers, editorial writers and feature writers. Evidence of use of the material


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erence was removed from the story when the facts were brought before the magazine editors.

4. By personal contact, advance knowledge was obtained of a story on smoking by Bob Considine for Cosmopolitan Magazine. Information was supplied resulting in seven revisions and five qualifying additions to the story which was already in type.

5. Considerable information and assistance was provided Donald G. Cooley in the preparation for his story in True Magazine. This entailed conferences with the author to work on factual revisions.

6. Further research and assembling of material and personal conferences have been extended Mr. Cooley to provide him requested aid in his writing of a 48-page, low-priced book for newsstand sales and angled at the idea "You don't have to give up smoking." Fawcett Publications is issuing the book entitled " Smoke Without Fear ," in late August and early September.

7. Personal discussions with editorial writers and the supplying of material preceded the appearance of several positive editorials in the New York Daily News.

8. Several other editorials which have appeared in newspapers throughout the country were the result of information provided by mail or through direct personal contacts by branch office staff members of Hill and Knowlton, Inc. Editorials in the influential Washington papers are an example.

9. Two editorials widely used in "home town" dailies and weeklies throughout the country were prepared for and then distributed by the U. S. Press Association. These were "The Same Old Culprit" and "Truth Makes a Slow Crop." Over 100 clippings of these have already been received.



10. Through personal contacts radio and TV newsmen end commentators receive frequent information concerning TIRC activities. Some of the results of such efforts show in the press-radio-TV reports. For example, Dr. Little's press conference was reported on film on: NBC-TV network, "Today"; NBC-TV and CBS-TV syndicated newsreels, UP Movietone News; and MGM Telenews, both of which go to some 80 TV stations. Radio uses included Lyle Van, WQR; Frank Edwards, MBS network; the Yankee Network; KEJ, LOB Angeles and the regional MBS West Coast network; CKLW, Windsor, Ont.; KNX, Los Angeles; KABC, LOB Angeles, and the regional ABC West Coast network. At other times, many programs which indicated an interest in presenting TIRC facts sought an interview or appearance by a TIRC spokesman but these requests could not be filled.

11. One negatively-aimed program (WNBT) which was being scheduled on the cigarette controversy was postponed after discussion of TIRC facts.

12. Another TV program (ABC-TV, Martin Agronsky), which did deal with the cigarette controversy, ended on a favorable note after conferences with producers and presentation of facts.

13. A special radio script for a Louisville, Ky. radio interview with T. V. Hartnett was prepared and used.

14. Conferences were held with Dwight Macdonald regarding article he was preparing for The New Yorker. Macdonald was doing research on an article that was to be a blast at the tobacco industry. "Special data" he wanted were "accurate figures" regarding the number of scientists who were unconvinced by charges against smoking. A list was prepared of over 100 eminent cancer experts, each of whom had



stated since 1948 that, in his (or her) opinion, no conclusive evidence has been established linking tobacco and lung cancer. Other information also was supplied. No article by Macdonald on this issue has yet appeared.

15. Assistance was provided to the New York Times for a Sunday Magazine piece which appeared on Sunday, July 4, on "Why People Smoke," which discussed some of the now-abandoned old charges against cigarettes.

16. The Louisville Courier-Journal story on the Kentucky Heart Association statement was obtained in New York from Louisville by telephone and supplied to the news services, editorial writers and columnists.

The story was carried by INS, the New York Journal-American and other papers.

17. Early in the public Relations program, an informal survey of magazines, features and syndicates was undertaken to see what, if any, articles were planned on the smoking controversy, and to follow up in any way possible. Twenty magazines of nation-wide circulation were checked and it was found five magazines were working on pieces and contact was established with authors and editors. Such regular checking continues as standard practice, requiring numerous contacts weekly.

18. Conferences were held with and materials supplied to Bertha Striker of Coronet Magazine for possible article.

19. Special Fact Sheet on TIRC was supplied to Dr. Charles S. Cameron prior to his talk before the National Press Club in Washington in June. The material was used in his question-and-answer period. At the same time, multiple copies of True Magazine with Don Cooley's



smoking article were made available at the Press Club for pick-up following the Cameron appearance.

20. Special conferences are held with AP, UP and INS science writers.

These have been helpful in obtaining guidance on attitudes of writers, in learning best sources of information from them, and in learning best methods of supplying information to them.

21. Often news releases become available late in the day, when most "inside" newspaper matter is set. Personal outlets with wire services, including telephoning texts of releases, are necessary to get coverage. Frequently, this means individualized services, such as the handling of a story on Dr. Little's press conference to International News Service, which was unable to send a man to cover the conference.

22. Conversations were held to supply information to Robert Heilbroner whose balanced piece on the cigarette controversy appeared in the June issue of Today's Woman.

23. Available material was supplied to Sheldon Binn of the New York World-Telegram & Sun for his January series in the Scripps-Howard papers and for his article in Real Magazine issue of May.

24. Personal conferences were held with writers for the N. Y. Post, which ran a well-balanced series on the cigarette controversy.

IV. Editorial Research and Materials

Public information for the TIRC has been handicapped by the time required to pull together an adequate body of organized factual material. This applies not only to the current controversy in the news, but to facts relating to many other aspects of smoking, suitable for suggestions for use by news writers, columnists, magazine writers, and others.



(The program approved by the industry in December contained a recommendation for the development of such editorial research material and this research is in process, with much of the material now in hand. One aspect of this research bears on public attitudes, but is not directly concerned with either medical or statistical research. Therefore, it is being done by Hill and Knowlton, Inc. research staff members, and by outside science writers. The purpose is to have a supply of colorful and interesting information on hand for writers.)

Some of the scientific and editorial materials already distributed or still in preparation are:

1. "A Scientific Perspective on the Cigarette controversy." This was undertaken before a Scientific Advisory Board or a Scientific Director had been named. It was held necessary and urgently timely to present to leaders of public opinion the fact that there was no unanimity among scientists regarding the charges against cigarettes. Quotations from some three dozen research and medical authorities were assembled from authoritative sources in this country and abroad. The Law Committee ruled it would be necessary to get a written permission for each quotation. This involved getting clearance, in most cases, from the publications as well as from the individual scientists. Some weeks were required to cover this ground, but on April 14, 1954 the booklet came off the press and copies were distributed to doctors, scientists, editors, and many others. The publication has since been used as source material for writers on the subject. It was widely publicized and resulted in many favorable editorials, including a lengthy one in the June, 1954 issue of the Western Journal of Surgery, Obstetrics and Gynecology.



2 A special packet of timely background information was compiled following the Hammond-Horn Report in San Francisco and hand-distributed or mailed to editors throughout the country. Included in this packet were: Statements by Dr. Little, Dr. Cameron and the American College of Chest Physicians; excerpts from Dr. Weller's report and Dr. McCormick's statement and an information summary on TIRC.

3. A basic information folder has been assembled to include all important material on TIRC. This is intended for hand and mail distribution on an individual basis to by-line writers on the subject, new contacts in the various media, and others who are planning articles. Included at this point are: The original TIRC advertisement, a statement concerning origin and purpose of the TIRC, a "Scientific Perspective," the column by Hal Boyle, the release on Dr. Little's appointment, a condensation of Dr. Little's June 15th press conference of the TIRC, press background material, historical tobacco facts, Dr. Hueper's paper, and the release describing the scope of research interests.

4. In final stages of preparation is a Background Memorandum on the Tobacco Industry Research Committee, designed to set forth succinctly the organization, research policy, scope and purposes of the group. This will supplement and become a part of the Basic Information folder and will also be available to answer inquiries about the Committee.

5. "Editorial Comment on Tobacco and Health" is nearing completion. (Due to be distributed on or about August 20.) This is a 20-page compilation of newspaper editorials, by-lined articles, and columns relating to the smoking and health controversy that have appeared



throughout the country. Copies of this booklet will be distributed to newspaper editors and writers to provide information and stimulate positive action on future editorial writing. Material was carefully screened to select articles which were well-balanced but at the same time would not unnecessarily antagonize. Permission to reprint was obtained from each publisher, syndicate or author.

V. Informational Reports to TIRC

A continuing effort is made to keep members of the TIRC and related committees informed of current or anticipated events. This function entails the reading and culling of hundreds of published clippings monthly; of monitoring radio programs; of mall and personal contacts with sources of news or developments in publications and in medical and research organizations; and then determining what is of sufficient importance for special communications to the TIRC.

1. Regular reports are being made to TIRC groups on editorial, news, feature, radio and magazine attention given to the subject. These comprise selected pieces that are representative of published material. Special mailings of such compilations are made from time to time on specific articles or events.

2. Other informational mailings to the Committee have included:

a. Advance notice on Reader's Digest article that appeared in the July issue - May 3, 1954..

b. Report on the Industrial Health Conference, Chicago.

c. Report on the article, "The Harmful Effects of Tobacco," appearing in the magazine, " New York Medicine."

d. Report on the American Association for Thoracic Surgery Conference in Montreal.



e. Report on the National Tuberculosis Association meeting in Atlantic City.

f. Transcript of the Dr. Charles S. Cameron talk at the National press Club.

g. Report on the American Association for Cancer Research session at Atlantic City.

h. Preliminary report on the American Medical Association Convention in San Francisco.

i. Excerpts from the Annual Report of the British Empire Cancer Campaign.

J. Advance report on plans for the International Cancer Congress in Sao Paulo.

3. Much reporting is done that does not go out in mailings. For example, leading life insurance companies were checked as to their plans to adjust premium rates for smokers, as had been reported in some press accounts. It was found no such move was contemplated and this information was passed along informally to interested Committee members and press contacts.

VI. General Contacts -- New end Old

Personal contacts are advantageous not only in disseminating and gathering information but for enlisting support and advice on problems. Relationships established with scientists in connection with the "Scientific Perspective,' for example, helped lead to selection of several members of the Scientific Advisory Board.

1. Personal liaison has been established in such cancer, research and medical organizations and associations as the American Medical Association, American College of Chest Physicians, American Cancer Society, Sloan-Kettering Foundation, New York University School of



Industrial Medicine, National Cancer Institute, International Cancer Congress' Cancer Prevention Committee, as well as with individual doctors and scientists. These continue to make possible obtaining advance information or papers concerning research being done in this and related fields.

2. Personal contacts with selected science writers, editorial writers, columnists, publishers, magazine writers and editors are being broadened, in relation to TIRC activities. This is in addition to normal press Relations activities or handling of specific requests and project s.

3. Mailing lists, another important form of direct contact, are tailored for maximum effectiveness. In addition to general paper and wire service lists, special categories are maintained for the Association of Science Writers, medical Journals, trade associations and trade publications, by-line writers who have shown an interest in the subject, selected free-lance writers, editorial writers and columnists, medical columnists, and tobacco country newspapers. Regular revision, additions and deletions are made.

4. Several movies have been screened. "Alcohol and Tobacco: What They Do to Our Bodies" (Coronet Films) appeared to present a real problem, but this has been withdrawn. "One in 20,000" featuring Dr. Ochsner was screened and several approaches have been made to sell TIRC full rights to the film for $250,000 (no doubt a bargaining figure) but these overtures were definitely and emphatically rejected . This film still apparently has not been made available for distribution. A Fox Movietone newsreel featuring Dr. Ochsner was screened with a



recommendation of no action. A proposed anti-tobacco film, "Slow Suicide," was investigated; this Project had been abandoned at last report.

VII. Meetings -- Calendar Coverage and reports

1. A calendar of state, national and international medical and scientific meetings which may bear upon the subject is kept up to date. Information contained in these lists include the location of the meeting, its sponsorship and the persons in charge. Agendas are obtained by correspondence and/or personal contact. Whenever desirable and available, abstracts of appropriate papers to be presented are obtained in advance. (See discussion of Dr. Hueper's paper under "I".)

2. Individual coverage of medical and scientific meetings such as the AMA meeting in San Francisco have resulted in first-hand knowledge of the theories, methods, and personalities of those involved in the research on tobacco and smoking, in an awareness of reactions to and an understanding of the theses which may be expected to be advanced from various individuals in the future.

3. On-the-spot coverage of these meetings also makes possible securing for TIRC such items as the tape recording transcript of Dr. Hammond 'a presentation at the AMA meeting, the original press release and official statements on which newspaper accounts are based, transcripts of papers given and press conferences held, contact with the press representatives as well as scientific personnel. A representative at Sao Paulo, for instance, alerted U.S. newsmen to Dr. Shear's talk, although no copies of his paper were available. (See AP dispatch from Sao Paulo, Pueblo, Colo, Chieftain, July 27, 1954 )



VIII. Foreign Studies and Liaison

Upon approval by TIRC, Hill and Knowlton, Inc. asked its associates in England, France, Switzerland, Belgium and Holland to submit reports on the smoking controversy in their respective countries. Summaries of these reports, except the one from England, have been prepared and distributed to TIRC members. The British report is in course of preparation.

In March, Mr. Hill had a meeting in London with the heads of the tobacco industry of Great Britain, including Sir Robert Sinclair, and Messrs. Oppenheim and Partridge.

The work of the TIRC was explained to the British group, and certain suggestions from them regarding the "Compendium" were received and submitted to Chairman Hahn. Also, it was suggested to the British group that the Hill and Knowlton, Inc. English associate, Alan Campbell-Johnson, could if desired act as liaison through which the British industry could clear information regarding developments which it desired to communicate to TIRC. This arrangement was confirmed by Mr. Hartnett when he was in London later in the Spring.




Although the industry has been bedeviled by sensational headlines generated often by publicity seeking researchers and a seeming revival of the anti-cigarette crusade, the trend is beginning to turn. In 1953, no voice was being raised in behalf of the industry. Press comment was almost entirely limited to a reflection of unproven theories which most people were accepting as proven facts. No balancing information was being made available.

The progress of the Tobacco Industry Research Committee's program is bringing greater acceptance of the industry's sincere efforts. The publicity accompanying each step taken so far by the Tobacco Industry Research Committee, particularly since the selection of the Scientific Director and the Scientific Advisory Board,, has helped bring understanding that the charges against tobacco are not proven and are not joined in by a large body of scientific opinion. The bulk of editorial comment now appearing approves and, at times, applauds the action of the industry.

There are, however, many indications that the researchers and associations who have led the attacks against cigarettes are going to continue their efforts publicly and are even more anxious than ever to justify their: position and put their case before the public. Recurrent publicity about such attacks can be expected and is anticipated.

It is not enough, of course, to be prepared to answer (or prepared not to answer) attacks when they come. It is necessary to continue building a broad base of public knowledge of the total story. Progress is being made along these lines:

1. Basic Public Approach In all endeavors, continuous emphasis is placed on (a) informing the public of the


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4. Special Editorial Material. Especially-written articles are being developed that can be used or adapted for use in various media receptive to or seeking material relating to the subject. These will not be limited to the cigarette controversy but will often deal with broader fields of research on cancer and other health questions. The purpose is to spread a wider understanding of all factors involved without directly encouraging continuing articles on just "The Controversy." To achieve this objective more quickly and effectively, the free lance services of qualified science writers are being used.

5. Congressional Information. A congressional information project is being developed, designed to better inform those members of Congress from leading tobacco-interest states whose constituents have a direct interest in the problem.

6. Publicity for Grants. The judicious use of information concerning the research grant program, just now getting started, will include immediately the announcement of grants as they are made as well as follow-ups as some of the research gets underway. Proper handling will be worked out in conjunction with the Scientific Advisory Board.

7. Special Editorial Services. Several projects are now underway to provide special material to writers, publishers and radio-TV producers for work they plan relating to the subject. Among those now in progress are Jack Ratcliff, for story idea in Cosmopolitan; Leonard Engel for tentative



Harper's assignment; U. S. News and World Report for proposed interviews with Drs. Hueper and Shear of National Cancer Institute; Fred Friendly of the Edward R. Murrow show; United Features for a possible series on Dr. Hueper's work; Ernie Heyn of American Weekly; Wade Nichols of Redbook and Bluebook; Sumner Alhbum of Newspaper Enterprise Association; and Pete Arthur of Associated Press Features.

8. Review of Scientific Papers. Recent scientific papers are being reviewed in detail and findings summarized in order to supplement and improve the amount and quality of information that can be made available. This will be organized according to subject matter (i.e., "smoking machines and what is being done with them" and the like).

9. Continuing Projects. In conformance with the Public Relations Report and Recommendations approved on June 10, activities are going forward in broadening and intensifying press and public contacts; the search for end compilation of information, here and abroad; making full use of material that can be issued as general press releases; channeling background information where it will be most effectively used; encouraging writers and others to regard the Tobacco Industry Research Committee as a reliable font of basic information; keeping the Committee informed on all significant developments; exercising constant alertness for possible new attacks on the industry or support for the industry's approach to the problem; and constantly evaluating the progress and activities to assure maximum effectiveness and new approaches and action as developments warrant.

[Blank page]

[NOTE: Just 8 months previous, on January 4, 1954, "A Frank Statement to Cigarette Smokers" appeared in 448 newspapers, reaching a circulation of 43,245,000 in 258 cities.]


January 1, 1954
Hill & Knowlton
Bates #: TINY0001786
URL: http://www.tobaccoinstitute.com/getallimg.asp?DOCID=TINY0001786/1787

DOCUMENT ID: TINY0001786/1787
SOURCE: Covington Files
DATE LOADED: 19990331


RECENT REPORTS on experiments with mice have given wide publicity to a theory that cigarette smoking is in some way linked with lung cancer in human beings.

Although conducted by doctors of professional standing, these experiments are not regarded as conclusive in the field of cancer research. However, we do not believe results are inconclusive, should be disregarded or lightly dismissed. At the same time, we feel it is in the public interest to call attention to the fact that eminent doctors and research scientists have publicly questioned the claimed significance of these experiments.

Distinguished authorities point out:

That medical research of recent years indicates many possible causes of lung cancer.

That there is no agreement among the authorities regarding what the cause is.

That there is no proof that cigarette smoking is one of the causes.

That statistics purporting to link cigarette smoking with the disease could apply with equal force to any one of many other aspects of modern life. Indeed the validity of the statistics themselves is questioned by numerous scientists.

We accept an interest in people's health as a basic responsibility, paramount to every other consideration in our business

We believe the products we make are not injurious to health.

We always have and always will cooperate closely with those whose task it is to safeguard the public health.

For more than 300 years tobacco has given solace, relaxation, and enjoyment to mankind. At one time or another during those years critics have held it responsible for practically every disease of the human body. One by one these charges have been abandoned for lack of evidence.

Regardless of the record of the past, the fact that cigarette smoking today should even be suspected as a cause of a serious disease is a matter of deep concern to us.

Many people have asked us what we are doing to meet the public's concern aroused by the recent reports. Here is the answer:

We are pledging aid and assistance to the research effort into all phases of tobacco use and health. This joint financial aid will of course be in addition to what is already being contributed by individual companies.

For this purpose we are establishing a joint industry group consisting initially of the undersigned. This group will be known as TOBACCO INDUSTRY RESEARCH COMMITTEE.

In charge of the research activities of the Committee will be a scientist of unimpeachable integrity and national repute. In addition there will be an Advisory Board of scientists disinterested in the cigarette industry. A group of distinguished men from medicine, science, and education will be invited to serve on this Board. These scientists will advise the Committee on its research activities.

This statement is being issued because we believe the people are entitled to know where we stand on this matter and what we intend to do about it.

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