Daily Doc: PM, Jan 25, 1985: Furs and Station Wagons
Daily Doc: Furs and Station Wagons
Title: Population - Upscale Smoker Clusters
PM, Jan 25, 1985
Bates #: 2025422507
February 25, 2000
As we have seen, tobacco industry marketing departments often classify people into social sub-groups, which they name for quick and easy identification. This document tells us what Philip Morris calls sub-categories of wealthy people, or, as they call them, the "Upscale Smoker Clusters."
CITATION
Title: Population - Upscale Smoker Clusters
Type of Document: Memo
Author: Smith, GL IV (Philip Morris)
Recipient: Maxwell, H. (Philip Morris)
Date: 19850125
Page Count: 1
Site: Philip Morris Document site http://www.pmdocs.com/
Bates No. 2025422507
URL: http://www.pmdocs.com/getallimg.asp?DOCID=2025422507
QUOTES
The other day...you inquired about the total population of the targeted clusters in the Upscale Smokers element of the project....
Listed below are the data on the targeted clusters...
Upscale Smokers:
| Cluster Name | % of U.S. Population | Total U.S. Pop in Cluster | Actual # targeted |
| Blue Blood Estates | 0.66 | 1.56 mn | 7,295 |
| Money and Brains | 1 | 2.35 mn | 11,953 |
| Furs & Station Wagons | 2.47 | 5.83 mn | 27,302 |
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Anne Landman, Regional Program Coordinator
American Lung Association of Colorado, West Region Office
Grand Junction, CO
(970) 245-2120
afoxland@gj.net
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END OF DOCUMENT