Daily Doc: PM, Mar 4, 1993: High cig prices stimulate quitting


Daily Doc: High cig prices stimulate quitting


Title: Cigarette Attributes and Quitting
PM, Mar 4, 1993
Bates #: 2045447810

June 22, 2000

For a government bearing the costs of smoking, one way to recoup those cost while simultaneously helping more people quit smoking would be to increase the taxes on cigarettes. Philip Morris (who analyzes every marketing quirk, including what makes people quit smoking ) confirms this and makes the case for increased tobacco taxes very well by confirming that:
"...A high cigarette price, more than any other cigarette attribute, has the most dramatic impact on the share of the quitting population."
CITATION
Title: Cigarette Attributes and Quitting
Type of Document: Memo
Author: Schwab, C. - Philip Morris
Recipient: Hieronimus, J - Philip Morris
Date: 19930304
Site: http://www.pmdocs.com/cgi-bin/rsasearch.exe
Page Count 1
Bates No. 2045447810
URL: http://www.pmdocs.com/getallimg.asp?DOCID=2045447810
QUOTES
...[D]ata were used to determine which cigarette attributes contribute more than their fair share to the quitting population. The cigarette attributes selected were:

1) Price
2) Tar level
3) Pack type
4) Length

Continuous Quitting Tracking indicate the cigarette configurations of smokers before quitting. The following conclusions...can be drawn:

1) ...A high cigarette price, more than any other cigarette attribute, has the most dramatic impact on the share of the quitting population.

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Anne Landman, Regional Program Coordinator
American Lung Association of Colorado, West Region Office
Grand Junction, CO
(970) 245-2120
afoxland@gj.net
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