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· Swedish Match

Swedish Match Tests New Tobacco Gum In Japan 

Jump to full article: Dow Jones via Yahoo, 2003-10-23
Author: Robb M. Stewart, Dow Jones Newswires

Intro:

Swedish Match AB (NasdaqNM:SWMAY) , in a further bid to tap into what it sees as a growing market for smokeless tobacco products, Thursday said it has launched a tobacco-based chewing gum in Tokyo.

Under the brand name Firebrand, the gum contains one milligram of nicotine and 2.5% tobacco.

"To my knowledge, there's not a similar product on the market," said Lennart Sunden, president and chief executive of the Stockholm-based company. "Gum is an area where we see definite opportunities, but it's too early to say."

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