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· Altria/Philip Morris

Multinational tobacco company Philip Morris, the new owner of Coltabaco, will continue the brand Pielroja 

Jump to full article: El Tiempo (co), 2005-04-26

Intro:

The American company payed 700 million pesos for one of the signature Antioquia companies which will now produce Marlboros. . . .

The Public Offer of the Acquisition of Shares (Oferta Pública de Adquisición de Acciones (OPA)), which was scheduled to last two hours, started exactly at eight in the morning, but by 8:30, 96 percent of the company had already been sold, the majority of whose shareholders were of the Antioqueño Business Group (Grupo Empresarial Antioqueño). . . .

Therefore, the first thing that the Colombian manager of Philip Morris, Luc Gerard, wanted to do after completing the purchase of 96.65% of Coltabaco on the part of this American multinational, wasn't exactly to light up a Marlboro, because he doesn't like smoking.

His most fervent wish was to take a plane to Medellín where just yesterday he assumed control over one of the signature companies of Antioquia, and to taste a local dish with his colleagues to celebrate the closing of the deal of the year in Colombia.

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