[Headlines Only] [Top Stories Only]
Categories
· Lawsuits
Lawsuits
· Tribes

Indian Nations Target Big Tobacco 

Jump to full article: Salt Lake Tribune, 1999-07-06
Author: KNIGHTRIDDER NEWS SERVICE

Intro:

The lawsuit also alleges the tobacco industry deliberately targets American Indian youths through advertising campaigns designed to lure them into using tobacco products.

In an allegedly culturally exploitive advertisement, the RJ Reynolds Co. dressed up its now banished Joe Camel character in full regalia -- including an eagle feather war bonnet, beaded buckskin shirt and bone breast-plate -- for an ad that depicted Joe Camel socializing at the "Solomon and Geronimo Party." Other camels wearing eagle feathers are in the background.

Jump to full article »