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HEALTH DEPARTMENT OFFERING NICOTINE REPLACEMENT TO NEW YORK CITY SMOKERS WHO CALL 311 BEFORE MAY 15th 

New Multimedia Campaign Features Patches, Gum, and a Message from Famed Quitter Ronaldo Martinez
Jump to full article: New York City Department of Health, 2007-04-25

Intro:

The Health Department today unveiled a two-pronged effort to help smokers quit. From now through May 15, the Health Department will offer nicotine replacement at no cost to smokers who request it through 311. This year's offer includes nicotine gum as well as patches. The Health Department is also launching a multimedia advertising campaign featuring Ronaldo Martinez, a former smoker who lost his voice to throat cancer at age 39.

"Nine out 10 smokers want to quit, but quitting can be tough," said Health Commissioner Dr. Thomas R. Frieden. "Most New Yorkers who ever smoked have already quit. For those who are still smoking, a nicotine patch or gum can double your chances of quitting for good. New Yorkers who want help quitting should call 311 today."

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