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Smoking the competition 

Jump to full article: Global Times (cn), 2010-11-09
Author: Tu Lei * Source: Global Times

Intro:

The nation's tobacco monopoly plans to cut the number of domestic cigarette brands to less than 20 by 2015, in a bid to compete with overseas rivals.

That means China National Tobacco Corporation, which owns all domestic cigarette makers, will have to eliminate over 80 existing brands in just five short years.

The plan is to pit two brands, Double Happiness and Hill of the Red Pagoda, up against the likes of Philip Morris brands Marlboro, Virginia Slims and Parliament.

China National Tobacco said Monday on its website that its Qinghai branch will "cultivate" these famous brands.

The goal is for each brand to sell up to 5 million cases annually by 2015.

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