Jump to full article: AAP (Australian Associated Press) (au), 2011-05-24
Intro: Fashion designer Alex Perry is among 2000 Australian smokers expected to quit the habit soon, but it has nothing to do with cigarette packaging becoming less glamorous.
The Australian says that up until two weeks ago, he lit up about 20 smokes a day, a habit he says is synonymous with working in fashion.
He has since cut down to five a day and by May 31, which is World No Tobacco Day, intends to ditch the habit altogether.
"I think the fashion industry is known for smoking, if that makes sense," Mr Perry told AAP on Tuesday.
"It's a glass of champagne and a cigarette, and it's all fabulous darling, but it actually isn't, and that's why I want to lead a healthier life."
To mark this year's World No Tobacco Day, quit-smoking product maker Nicabate has launched a Pledge to Quit page on Facebook to encourage smokers to quit.
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