| Federal officials say Trish is by far the most compelling image at their disposal.|
Jump to full article: The Onion, 2011-10-26
In an effort to accurately portray the risks of smoking tobacco, the U.S. Food and Drug Administration approved rules Wednesday that will require all cigarette packaging to bear a large warning label featuring a graphic image of Trish.
FDA commissioner Dr. Margaret Hamburg told reporters the new labeling, which depicts the face of 32-year-old chain-smoker Trish and will be mandatory as of Feb. 1, 2012, is part of an ongoing campaign to inform Americans about the gruesome consequences of smoking tobacco.
"We believe displaying a photo of Trish on every pack of cigarettes sold will help discourage young people from starting this deadly habit and also motivate current smokers to quit," Hamburg said. "I'm certain Americans of all ages will instantly understand the devastating repercussions of tobacco use after confronting the picture of Trish at a bar gesturing with a cigarette and cackling hoarsely."
"What if that were you or someone you cared about?" Hamburg added. "It really shows the ruinous impact that smoking can have on your life."
Representing the largest health initiative launched by the FDA in recent years, the new warning label will also include a single line of text: "Cigarettes caused Trish."
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