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Vicky Crichton: Plain packaging will help make smoking less cool 

Jump to full article: The Scotsman (uk), 2012-04-30
Author: Vicky Crichton is Cancer Research UK’s public affairs manager

Intro:

Cancer Research UK statistics released last week showed more than 4,000 people died of lung cancer in Scotland in 2010. . . .

A report, which is being released by Cancer Research UK today, refers to documents from the tobacco industry that show that packaging has indeed been developed to appeal to new smokers, through size, colour and design. This is significant when you consider that eight out of ten smokers start before the age of 19.

Plain packaging would strip all branding from cigarette packs, leaving all tobacco packs looking the same. Unbranding cigarette packets won’t stop everyone from smoking but it will give millions of children one less reason to start.

To support our campaign to end the packet racket and sign our petition, visit www.theanswerisplain.org.

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