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''Jannat 2' ad showing Emraan smoking unlawful' 

Jump to full article: New York Daily News, 2012-05-03


Newspaper advertisements of the film "Jannat 2" showing actor Emraan Hashmi smoking a cigarette violated anti-tobacco laws, an NGO said Thursday pointing to the violation.

In a letter to the health ministry and the information and broadcasting ministry, HRIDAY (Health Related Information Dissemination Amongst Youth) pointed to "blatant violations of the rules" in the print advertisements.

"These ads, showing Hashmi smoking, have been published in supplements of leading national dailies. This amounts to a violation of the Rule 9(2) of the said (government) notification," said the letter.

It cited the notification saying that "any promotional material and posters of the films and television programmes shall not depict any tobacco products or their usage in films".

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