[Headlines Only] [Top Stories Only]
Categories
· International
· Rothmans
non-USA, by Country
· Canada
Organizations
· Rothmans

Tobacco firm ends funding of Symphony of Fire 

Benson & Hedges: New restrictions on smoking ads blamed: Prompts medical staff to initiate free clinics
Jump to full article: National Post (ca), 2000-11-30
Author: Susanne Hiller / National Post

Intro:

The hugely popular Symphony of Fire appears to be one of the first major casualties of new federal legislation that restricts advertising by tobacco companies.

Rothmans, Benson & Hedges Inc. has announced it will no longer sponsor the large firework displays held each year in Toronto, Montreal and Vancouver.

The company has told Ontario Place Corp., the host of the Toronto event, it is free to launch its own fireworks program. However, if the corporation does manage to find funding, it will have to come up with a new name -- "Symphony of Fire" is owned by Benson & Hedges.

The tobacco company also announced it is withdrawing sponsorship of the Toronto International Film Festival. . .

"We have proudly supported these events. It's a sad consequence, but the regulations have made it impossible for us to continue our support. It was a business decision." . .

"Due to the restrictions on signage and trademarks, we can no longer fully communicate with the public," said Mr. McDonald. . .

"It's disturbing that a small number of anti-tobacco activists can affect regulation and put events such as this in jeopardy," he added. "Polls have shown that tobacco signage does not influence a person's decision to smoke or not to smoke."

Jump to full article »


Quotes from this article:

Due to the restrictions on signage and trademarks, we can no longer fully communicate with the public. . . It's disturbing that a small number of anti-tobacco activists can affect regulation and put events such as this in jeopardy. . . Polls have shown that tobacco signage does not influence a person's decision to smoke or not to smoke.
John McDonald, spokesman for Canada's Benson & Hedges. Hiller, S., <I>Tobacco firm ends funding of Symphony of Fire</I>