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U.S. Smokeless Tobacco Company Introduces New Bourbon-Flavored Copenhagen Black 

Jump to full article: Business Wire, 2001-04-10

Intro:

Bourbon-flavored Copenhagen Black boasts a smooth, distinctive and mellow taste. Additionally, its mid-cut length is designed to be more manageable for both new and existing adult consumers of moist smokeless tobacco products.

``Copenhagen Black was created in response to adult consumer demand for flavored smokeless tobacco products,'' said Ed Koban, Copenhagen brand director. ``This line extension demonstrates our belief that new flavors and cuts will help grow the smokeless tobacco category among adults choosing to make smokeless tobacco part of their lifestyle.''

Copenhagen Black will feature a new metal lid with enhanced graphics that portray western imagery, a traditional fiberboard can, and a ``made date'' stamped on the bottom of every can. . .

Copenhagen Black is just one of a series of initiatives USSTC is taking to align with its vision of having its smoke-free products recognized by adults as the preferred way to experience tobacco satisfaction. Other initiatives include efforts to build awareness of the moist smokeless tobacco category, to increase social acceptability of smokeless tobacco products, and to improve the ease of use for adult consumers entering the category.

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