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Philippe Boucher's Rendez-vous with . . .Luk Joossens
In 1988, BASP was created: The European Bureau for action on smoking prevention. I became the Director and was also a consultant to the European Commission on smoking prevention. . . The industry didn't like the activities of BASP and it seems even that they planned to bribe me in 1990. . . I do technical work for the World Health Organization on the Framework Convention on Tobacco Control and tobacco smuggling and I published in 1995 and 1998 the first articles, with Martin Raw, on the possible involvement of tobacco industry in cigarette smuggling. . . Smuggled cigarettes are sold at a lower price, making cigarettes available cheaply, thereby increasing consumption and undermining efforts to keep youngsters from smoking. Smuggling makes top international brands available at affordable prices to low-income consumers, and to image-conscious young people in developing countries where western products are regarded are sophisticated and stylish. A third reason of concern is that contraband cigarettes evade legal restrictions and health regulations, such as selling to minors, labeling requirements, and regulations on additivesÅ  Finally, more smuggling of cigarettes also mean more opportunities for organized crime networks in other areas such as drugs and may increase the general level of corruption in a country. . . In the same week that President Bush announced the
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Philippe Boucher's Rendez-vous with . . . Elizabeth Whelan
The term
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Philippe Boucher's Rendez-vous with . . . Terry Reid
The program is new for Washington, just under two years old, and is funded by a portion of the money the state received from settling a lawsuit against the major tobacco companies. . . The main components of our program . . . are the components the Centers for Disease Control and Prevention lists as essential for an effective, comprehensive approach to tobacco prevention and control. Currently, a bit more than a third of our budget goes to our media campaign and public education, a bit more than a third goes directly to schools and communities, and the rest goes to cessation, evaluation, and administration. We recently launched a new media campaign featuring television, radio, transit, billboard, mall kiosk, web, and video rental store ads made for our state. . . The new ads are designed to discourage smoking among young people. During our research kids told us they wanted fact-based ads that have a bit of a gross-out factor, so that is the approach we took. . . I want to acknowledge the work that dedicated people throughout our state have been doing to help reduce tobacco use. We have a lot of partners in schools, the health community, local government, non-profits and elsewhere and we rely on them in everything we do at the state level. We want to do everything we can to build on what they have done, support their efforts and add value by doing the things that can be done most effectively at the state level. It's an exciting time for tobacco prevention and control in Washington and we can all look forward to making some real progress in the next few years.
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Philippe Boucher's Rendez Vous: Rendez-vous with . . . Patrick Jamieson
I am a doctoral candidate at the University of Pennsylvania and a researcher at the Annenberg Public Policy Center. I study adolescent risk behaviors including youth perceptions of tobacco use. . . We conducted two surveys: one in 1999 n=600 and one in 2000 n=2000+. The surveys included questions about smokers' parents and we learned that youth smokers are more likely to plan to quit if their parent(s) were ill. . . I believe that media campaigns that deglamorize smoking with short term consequences e.g smelly breath, yellow teeth and fingers such as the ad that analogized kissing a smoker to kissing an ashtray work better than ones that threaten young people with risks young people don't perceive as harmful in the short term including heart disease, stroke and lung or mouth cancer. Unfortunately, even if the 'right' message is communicated to young people it has to compete with eight times as much money (8 billion dollars U.S.) selling smoking as sexy fun and sophisticated. Others have noted that this constitutes a lack of free speech for anti tobacco forces because if we were in a debate and you could say eight times more than I could in the same amount of time I wouldn't be able to communicate effectively. . . I identified a population of adult and youth smokers that could be persuaded to quit together. My hope is that smoking cessation experts design and test a program that uses families of smokers as the unit of analysis.
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Philippe Boucher's Rendez Vous: Greg Connolly about his/our friend John Slade
The night we celebrated Vespers I came closer to God because of John. When you fight the immoral actions of the tobacco industry you need a moral touchstone to persevere and stay on an ethical path. John was that touchstone and has kept many of us on that path. I am sure John is close with God this evening. . . John's quiet tenacity against the US government's trade threats against Asia paid off and his work led to the Bush administration's backing off its immoral tobacco trade policy. . . John became fascinated with RJR's novel nicotine delivery device, Premier. In 1988, we testified together before Waxman's Commitee on why Premier was a drug and John convinced the New Jersey Health Department to get involved. John had a vision that none of us had about these new products. His vision was that an agency like the FDA should regulate tobacco and that was in 1988!! Premier died in test market but John's vision flourished. In 1992, he got in contact with two reporters from ABC's Day One Segment , Keith Summa and Walt Bogdanich. I thought the piece would go nowhere but John was insistent that with science and the right industry leaks it had legs. He was right. We appeared on Day One and John got called as a witness when Philip Morris sued ABC for $ 15 billion. He told me that the deposition was horrible He has suffered far more pain from his actions than anyone of us knows. . . But his best work was with guiding and researching for the FDA. Without him the rule would never have made it to the White House. . . And of course there were the annual trips to the shareholder meetings of Philip Morris, RJR et al. . . . John had a wonderful life filled with trips to places that the average person would never have dreamed of going. He changed America's view on tobacco more than any other person I know. While many people have claimed responsibility for some of the great achievements in tobacco control over the past decade John Slade has been the
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Philippe Boucher's Rendez-vous with . . . Leslie A. Ashburn
In 1999, SmithKline Beecham Consumer Healthcare's (now known as GlaxoSmithKline Consumer Healthcare, or GSK), combined U.S. sales of Nicorette and NicoDerm CQ reached $570 million. . . Nicorette Orange isn't a new nicotine gum, but rather a new flavor option for smokers who want to quit with help from Nicorette. Recent studies have shown that wider availability and access to over-the-counter stop smoking products have increased the number of treatment-assisted quit attempts. In fact, research has demonstrated that an additional quarter of a million U.S. smokers successfully quit smoking in the first year that stop smoking products were made available over-the-counter. . . For 12 weeks of therapy, Nicorette costs about the same as smoking 1 packs of cigarettes a day. . . Treatment marketers, both individually and collaboratively, have continued to pursue involvement with the broader tobacco control community. Their involvement has ranged from establishing and supporting tobacco control programs, to conducting and disseminating primary research. Most recently, at the 11th World Conference on Tobacco OR Health in Chicago, several major pharmaceutical companies, including GSK, united to support a variety of initiatives in the hopes of advancing the important role of smoking cessation treatment in the U.S. and international tobacco control policy. . . GSK and the American Cancer Society have developed and expanded upon current campaigns to better inform smokers about the process of quitting. Among the collaborative efforts undertaken by GSK and the American Cancer Society is the Great American Smokeout,. . . Additionally, GSK is a founding member of The Coalition for World No Tobacco Day, a non-profit organization dedicated to raising awareness about World No Tobacco Day in the United States.
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Philippe Boucher's Rendez Vous with . . . Sharon Taylor
Inverviews with selected luminaries in tobacco control
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Philippe Boucher's Rendez Vous with . . . Elizabeth Barbeau
On September 14-15, 2000 you led Conference in Boston on Organized Labor, Public Health and Tobacco Policy. Could you tell us about the program, the speakers, the participants? . . many labor unions hesitated to speak out against tobacco out of solidarity with tobacco workers unions. . . Many public health/tobacco control groups may not have appreciated this. On the public health side, professionals who entered worksites to conduct health promotion activities may have lost credibility with unions if they aligned too closely with management or if they worked on personal health habits, such as smoking, while ignoring other occupational health hazards. . . With these caveats in mind, public health and tobacco control groups should reach out to labor unions to assess their interest in taking on these issues. Given the growing disparity in smoking rates by social class, labor unions really are in an ideal position to reach their members, who remain at increased risk.
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Philippe Boucher's Rendez-vous with . . . Phillip Wilbur
I was on the planning committee for the New Orleans conference and am currently on the steering committee for the San Francisco conference. . . There were almost 3000 registrants this year. . . Participants represented health departments, advocacy groups, voluntary organizations, research institutes and many others interested in tobacco control. . . There were over 200 sessions split among five area tracks: Policy, Media, Cessation & Science, Youth, and Diversity. . . Unfortunately, funding did not allow the conference to archive as many of the sessions as the organizers would have liked. The web site for the conference ( had a personal planner that contained the abstracts for all of the breakout sessions; that's a pretty good record of what went on. In addition, the conference is planning to digitize some of the plenary sessions (such as the talks by David Simpson, Cheryl Healton and Stan Glantz) and make those available on-line. . . I had been afraid for a long time that the conference was getting too big to be useful any more. . . However, the New Orleans conference proved me wrong. There were almost 3,000 people there - many of them new - but the energy level was high and it turned out to be a great conference! For information on the next conference - San Francisco, November 19-21 - check on the web site soon.
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Philippe Boucher's Rendez-vous with . . . Astrid Berg
Increasing the price of tobacco is a well-documented strategy for reducing tobacco use and has been shown to be especially effective in discouraging kids from starting to smoke. The initiative process for increasing the tax was chosen because our polling has consistently shown that voters are in favor of reducing smoking and not adverse to increasing the price of tobacco. Legislators have demonstrated reluctance to increase taxes of any kind, so the initiative to the people was seen to be the most efficient strategy to accomplish the tax increase. The coalition consists of several agencies (American Lung Association, American Heart Association, American Cancer Society, Group Health, Children's Alliance and others) who have long-time experience in working together in tobacco control. The Economic Opportunity Institute's interest in providing increased access to the State's Basic Health Plan brought them to this endeavor, and you can see the long list of participants and supporters on the I773 website. We hired a campaign manager and others to run the campaign. The budget was $1.75 million, including about $500,000 in in-kind and independent expenditures. . . Have you been contacted by groups outside of Washington State that wanted to learn from your experience with I 773? --Yes, we have heard that there is increased interest in raising the tax on tobacco products now and we have been contacted by people from other states who are thinking about doing what we did here in Washington. The governor of New York, for example, has stated that he would like NY to beat Washington's tax. . . A
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Philippe Boucher's Rendez-vous with Alan Blum (part 1)
Inverviews with selected luminaries in tobacco control
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Philippe Boucher's Rendez Vous with . . . with Alan Blum (part 2)
Inverviews with selected luminaries in tobacco control
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Philippe Boucher's Rendez Vous: Sara Bogdani
I am 17 years old and I study at
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Philippe Boucher's Rendez-vous with . . . Gene Borio
Newspapers and magazines had cut off tobacco coverage so as not to offend their advertisers. Tobacco was no longer in the realm of public discourse. And by the time tobacco ads were dropped from newspapers, the taboo had gone on so long that editors and readers considered it a non-subject. . . . After all, if the media screamed at us to beware of radioactive alarm clocks, sharks, pit bulls, and overhead power lines, and yet said nothing about tobacco--how dangerous could it be? If three people died of pit bull attacks a year to 72-point headlines , how much more coverage should we see if 400,000 were dying a year from one of our major national products? . . I had only begun my searches, but I knew even then that this was one wildly complex, thorny issue, the Laocoon and the Hydra and the Gordian knot all wrapped up in one chimerical conundrum. I knew we were in for a ride with myriad hair-raising ups and downs, before some sort of rapprochement would ever be reached--in 20-50 years, I figured. But I also knew that whatever solution would eventually be found, we'd never find it unless we had accurate information about the subject. . . In the late 80s-early 90s, I felt like a beggar, scrabbling in the dirt for every penny of tobacco news. The problem was _finding_ the news. Then suddenly, in 1994, the Fort Knox of tobacco news reporting was broken wide open by
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Rendez-vous with EU Commissioner David Byrne
Inverviews with selected luminaries in tobacco control
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Philippe Boucher's Rendez-vous with . . . Cynthia Callard
I feel we have come to an important juncture in Canadian tobacco control. We have made progress towards our major goals of the last decade. We wanted a strong law, plain packaging, high taxes, funded programs and strong and effective mass media campaigns. We have a law which is making progress, new package warnings, some increases in taxes, new funding and the promise of a significant mass media campaign. Doubtless, we will continue to work at the previous goals until we get even further towards accomplishing them. But it also seems to be an appropriate time to sit back and reflect on whether we need to look at new models of tobacco control. Many internal challenges remain. We do not yet have a coherently communicated
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Philippe Boucher's Rendez-Vous with . . . Jack Cannon
Inverviews with selected luminaries in tobacco control
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Philippe Boucher's Rendez-vous with . . .Chris Cartter
I supervised the original implementation of QuitNet when it was a project of Join Together at Boston University and have been leading the business and program development effort since July 2000. From 1993 to 2000, I was the director of the team that built and made Join Together's websites (see JTO at and associated services the widely recognized leader in using the Web for community work. JTO won the Global Information Infrastructure Award in 1999. . . Nate Cobb, MD developed the idea for QuitNet in 1995 when he was a smoking cessation counselor in a neighborhood clinic in Boston. . . Smokers were not getting the help they needed to succeed because they found it inconvenient and uncomfortable to participate in group sessions on a fixed schedule. Cobb, who had worked as a programmer doing computerized health risk assessments, developed a prototype website which broke new ground as a tool capable of providing real-time support to smokers worldwide. Seeing an opportunity for advancing the field of smoking cessation and reaching a global audience with a low cost support tool, Join Together, a national substance abuse resource center based at Boston University School of Public Health, hired Cobb and adopted QuitNet in late 1995 when it launched on the Web. . . We believe that developing a national infrastructure of quit smoking services that is effective, accessible and affordable to anyone who wants to quit should be a top public health priority. To achieve that goal, a variety of service models will need to be deployed so that everyone's needs can be met. And, creative payment mechanisms will need to be negotiated that involve state and county health departments, health plans, employers and individuals themselves. We think that QuitNet is already an important element of such an infrastructure, and as such, will be commercially viable.
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Philippe Boucher's Rendez Vous Simon Chapman
Inverviews with selected luminaries in tobacco control
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Philippe Boucher's Rendez Vous: Mahamane Cisse
I recently filed two lawsuits against the local BAT subsidiary for illegal advertising. . . On January 24 2000 they had put up huge promotional banners across the main avenue in Bamako that were blatantly in violation of the law. So our first move was to go to court and ask the judge to issue an injunction to immediately remove the banners. The judge sided with our analysis. He issued a court order for the immediate removal of the banners with a heavy daily fine in case they remained in place. 2 hours later they had disappeared and I was flooded with requests of interviews by the media. . . They have been very supportive. Our national TV for instance allowed me to speak for 5 to 10 minutes during the 8 PM evening news. This has a huge impact. They also gave us 45 minutes for World No Tobacco Day, right after the evening news. . . The newspapers have been very open as well as the radios. . . This underlines the very important mediatic dimension of a lawsuit against a tobacco company. . . We also have been discussing the possibility of a regional meeting in Bamako in the fall where we could promote cooperation in the legislative and legal fields among French speaking African countries. I hope that North/South partnerships (including financial support) can be established between NGO's from the industrial countries and our anti-smoking groups to promote new aggressive legal tobacco control initiatives in Africa.
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Philippe Boucher's Rendez Vous: Neil Collishaw
During the 1970s, I worked on Long Range Health Planning in the Canadian Health Department. We analyzed all the public health problems that Canada faced. No matter how we did the calculations, tobacco always came up as the most serious public health problem in the country. With this knowledge firmly in my mind, when a chance came up in 1981 for me to work on tobacco full-time in the Health Department, I jumped at it. I spent the next ten years working on tobacco in the Health Protection Branch of the Health Department. When I started in 1981, Canada had no tobacco control legislation and the highest rate of tobacco consumption per adult in the world. By the end of my time at Health Canada in 1991, Canada has adopted a comprehensive tobacco control policy including high prices, controls on smoking in public places and workplaces, and the Tobacco Products Control Act that banned most advertising and required strong warnings on packages. In 1991, I moved to WHO and worked in the Tobacco or Health Programme until 1999. At WHO I was involved in initiating work on the Framework Convention on Tobacco Control, and in helping countries all over the world to strengthen their tobacco control programmes. I was also involved in documenting the scale of the tobacco epidemic, and in preparing publications including Guidelines on controlling and monitoring the tobacco epidemic and Tobacco or health: A global status report.
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Rendez-vous with Greg Connolly
Inverviews with selected luminaries in tobacco control
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Philippe Boucher's Rendez Vous with . . . Jennie Cook
Inverviews with selected luminaries in tobacco control
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Philippe Boucher's Rendez-vous with . . . David Courtwright
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Rendez-vous with . . . Michael Cummings
I currently hold the title of Senior Research Scientist at Roswell Park Cancer Institute which is oldest free standing comprehensive cancer center in the United States. . . I also serve as chairperson of Roswell Park's Department of Cancer Prevention, Epidemiology & Biostatistics which is a department of about 40 people. . . I currently have the privilege of serving as the Deputy editor for the journal Tobacco Control and have over the past decade contributed to various Surgeon General's Reports on Smoking and Health, NCI monographs on tobacco, and to an Institute of Medicine report which focused on nicotine addiction in children. . . Q1. When and why did you decide to create an Internet based collection of tobacco ads? MC: The idea came about 4 years ago when I visited Rick Pollay and was exposed to his incredible collection of tobacco ads. I asked Rick if he would be willing to share his collection of ads We've been in touch with Alan Blum and Eric Solberg about adding material from the National Tobacco Archive which is probably the largest collection of cigarette marketing materials available outside the tobacco companies. We just submitted a grant to help support combing our collections. As it turns out, the National Tobacco Archive is not only much larger than the Pollay collection, it is also better indexed. Unfortunately, having this collection only available in Houston limits access. We hope to change this in the future. . . We hope that people enjoy the website and will send us examples of advertisements that are not included in our collection.
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